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By Louis A. De Barraicua —

Press Release #1: Outdoor Campaign for "The Golden Road of California" | Coming Soon

Press Release #1: Outdoor Campaign for "The Golden Road of California" | Coming Soon
Billboard Campaign: Los Angeles, San Francisco & Sacramento Area

|March 21st, 2026

Purpose: Get the story out

Example: a Sunset Blvd. billboard

Status: Third Draft

Campaign Media: See Above for Billboard #1 (Wide Screen)

Posters attached below for Instagram and Bus Stop Posters:

Meta Data: 1. "The Golden Road" is a Plot Line of Transparency "Louis will be the FIRST DEMOCRAT to REDUCE TAXES with 3D immutable ledgers that end FRAUD, WASTE & ABUSE. "Drastically Reduce Bureacracy!""A story people can observe transforms reality"
2. The Golden Road Invests synergizes LOCAL plot lines! COMMUNITY = OPPORTUNITY - End Homelessness by 2028! - Resonance means you choose your role! - Lower Property Tax!- Lower Income Tax-Lower Gas Tax!- Stop Waste & Abuse! - Incentives that Motivate!- REAL Opportunity! - Resources to GO for it!- Engage In Local Culture!
3) "The Golden Road" activates the "FLOW" state in OUR Children "Character Development requires safe passageway for children to explore and develop their identity & purpose." - Louis How can interest-based learning make TRUE FREEDOM possible?

1) Outdoor Billboard

example: Sunset Blvd. | with a 9-Second Animated Clip for Billboards

Main Messages for "Governor Wanted" Campaign

1) Transparency

2) Decentralized Communities that End Homelessness

3) Education that Engages students, chapter-by-chapter

Notes:

Will test with audience before production, refine messaging & visuals

Requirement: Hire Graphic Artist, estimated cost $150.00

Purpose: This informs the population of the pre-production to the Golden Road

Rationale: To do an initial media buy would get some attention in the media hub of the world – Los Angeles

Support: That’s where a high percentage of media people work. The billboards would help that segment of the population become aware of candidacy

Second Reason: This campaign helps fund the first communication of :

1) Transparency

2) The End of Homelessness

3) Transformation of Education in California

Thank you for your consideration.

Status: Funding Request Coming soon with a video announcement.

other Creative Directions Below:

Initial Concept: Changed to Urban Western Theme | Still liking the Turtle and Hare Irony - enjoying the process is the victory -- slow can be winning -- insight!
Mining for Resonance Theme: Education | Decision: Too Boring
Initial Vision | Maybe too unclear -- need more powerful, direct message - found picture of Louis with Superman curl - haha - almost there!
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Ending Homelessness means creating a path of opportunity